In this video, we explore why Pixar has become a standard for 3D animation, going beyond technical innovation to focus on the most important element of filmmaking: storytelling. With 22 rules for great storytelling, Pixar's films teach emotional understanding and tackle subject matter that would only work as 3D animated films, creating relatable characters that resonate with audiences of all ages. Through exploring meaningful subject matter and teaching through storytelling, Pixar's approach has revolutionized the world of animated films.